NASCAR offers a wide range of sponsorship and marketing partnership opportunities that help companies of all sizes reach the audiences to whom they want to market. Connecting consumers with retailers, sponsors, marketing partners

SPONSORSHIP

Team Sponsorships
NASCAR puts sponsor brands directly on the playing field like no other sport, as well as offering a number of advertising, consumer awareness and licensing opportunities

Driver Endorsements
NASCAR drivers can serve as powerful spokespeople for sponsor brands, providing a high-profile personality to connect with consumers

NASCAR Event Title Sponsorship
NASCAR event sponsorship provides widespread brand exposure, while creating opportunities for promotions, at-track sampling and hospitality programs

NASCAR Sprint Cup Series Champions Week
This high-profile media event in New York City puts NASCAR on one of the biggest stages in America, while offering local and national exposure opportunities

At-Track Marketing
Race events offer a number of opportunities to communicate with consumers in person,  via mobile marketing, hospitality, signage, advertising, souvenir programs and more

Official Sponsor Status
NASCAR offers category-exclusive rights to use the NASCAR name and logo, as well as exclusive access to leverage NASCAR marketing properties throughout the season

NASCAR Partnership in Advertising or Promotions
With over 200 corporate marketing partners, NASCAR offers a wide range of cross-promotional marketing opportunities, category exclusive programs and more

LICENSING AND RETAIL

A Top Licensing Property
As one of the top licensing properties in sports, NASCAR can leverage its ten-month season (the longest of all major sports) and unique marketing calendar properties to drive retail results year-round.

Product Categories
NASCAR has strong relationships in a wide range of product categories, including accessories, apparel, collectibles, entertainment, novelties, housewares, publishing and others.

Opportunities
NASCAR has helped hundreds of licensees and retailers develop targeted programs, including chain-wide promotions, account-specific promotions and direct licensing programs.

Click here to download our Licensing Application

NASCAR PERFORMANCE
For more information on NASCAR's automotive partnerships, check out the NASCAR Performance Group here.

MEDIA AND ENTERTAINMENT

Media
The comprehensive NASCAR media package ensures that sponsor and partner brands receive the exposure and return on investment in a number of broadcast, print and interactive media outlets.

Entertainment
NASCAR provides multiple exposure opportunities for sponsors via relationships with multiple entertainment outlets, ranging from film and television production companies to electronic entertainment producers.

CHARITY AND YOUTH

The NASCAR Foundation
Launched in 2006, The NASCAR Foundation brings together a wide range of industry- and driver-affiliated charities and causes to serve the greater good.

NASCAR Day
Celebrated each May across the country, NASCAR Day is an annual day of celebration and philanthropy for fans and the industry at large.