NOT JUST A SPORT, A LIFESTYLE

• A community with shared values and a passion for racing – there’s nothing else like it
• A shared sense of belonging where NASCAR fans see themselves as part of the sport
• A sport with traditional values – where people are honorable, down-to-earth and genuine
• A true family sport – family plays in integral part of the NASCAR lifestyle with our fans, drivers and teams

A SPORT LIKE NO OTHER

• Celebrating 60 years of great racing, NASCAR is a sport with a rich and intriguing history of drivers, teams, tracks and fans
• NASCAR attracts the best drivers from across the country and around the world
• Fans view NASCAR drivers as relatable heroes who are not beyond reach
• A NASCAR race is a sensory experience in person and on TV – the roar of engines, the colorful competition, the rumble when the field streaks by
• The sheer magnitude of a live NASCAR event is awe-inspiring and unmatched in North American sports
• NASCAR exudes raw power, as 43 racecars with more than 800HP reach speeds of nearly 200MPH for up to 600 miles on highly banked tracks
• 1 out of every 2 NASCAR races in 2007 finished with a margin of victory under 1 second (includes results for all 3 national racing series combined)
• Sponsors are part of the fabric of our sport – fans recognize that sponsors fuel the sport and show their support by actively buying sponsor brands
• NASCAR is an environment of accessibility – fans are able to meet drivers, explore pit row, and visit team race shops, as well as have the ability to listen to driver/team communications during races – making fans feel even more engaged and connected to the sport and community

DEMOGRAPHICS OF THE NASCAR FAN BASE

Gender:
60% male / 40% female

Age:
31% of NASCAR fans are 18-34 (100 index vs. U.S. pop); 49% of NASCAR fans are 18-44 (102 index vs. U.S. pop)

Income:
47% of NASCAR fans earn $50,000+ (100 index vs. U.S. pop) 

Family:
38% of NASCAR fans have children under the age of 18 (103 index vs. U.S. pop)

Minorities: 
1 out of 5 NASCAR fans is a minority (up +5% over the past 5 years)
9.0% of NASCAR fans are Hispanic (up +8% over the past 5 yrs); 8.2% of NASCAR fans are African-American (no change over past 5 yrs)

Consumption of NASCAR-related media:
On average, NASCAR fans consume nearly 6 hours of NASCAR media each week